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SPORT AND SUSTAINABILITY
Infinitum’s aim is a commercial approximation between Brazilian and Chinese companies, associations and organizations active in the sport segment.
COFOUNDER
Marco A. Oliveira龙马可
I have been working in sports field since 1981. In 2003 I opened Infinitum, Consultancy and Advisory Services, in São Paulo. In the 1990s and 2000s, on my constant trips to Asia as coach for the Brazilian Athletics Teams, I felt there was a promising market in China, and established contacts through Infinitum São Paulo.
Determined and totally focussed, in 2008, I, along with three other partners, received a license from the Chinese government, allowing Shanghai Infinitum Sports to operate in China.
The demand for 24-hour training knowledge and planning (Olympic Cycle) that allowed me to help athletes in my group to qualify for 8 Olympic Games; my 15 years in China and my graduation from the School of Advertising and Marketing - ESPM, São Paulo, have given me the confidence and support to continue in my enterprises.
Since 2008, Infinitum Shanghai in China has been approaching government sectors in the areas of sport, health and well-being. This scenario contributes to the speedy and safe approval of projects.
Network; Chinese Government
AREAS OF ACTIVITY
INTERNATIONALIZATION
Consultancy and advisory services for the internationalization of sport companies and organizations.
Brazil China
BUSINESS INTERMEDIATION
SUSTAINABLE MARKETING
We facilitate Intermediation between businesses, associations and organizations from the sport sector, adapting and identifying opportunities.
Brazil China
Consultancy services for sustainable mass sports events and development of fundraising strategies for NGOs connected to the event.
China
Legal Support
Infinitum has a partnership with Murray Advogados, member of PLG International Lawyers, with offices in São Paulo and Shanghai, and can offer legal consultancy services in negotiation, legislation and contracts.
RESULTS
The connection between São Paulo Infinitum and Shanghai Infinitum has produced satisfying results.
In 2019, Infinitum began the internationalization of YHSC, a TC sponsored by a government business. The basic principle is to westernize communication: visual internal, site and social media, publicizing the TC in the West, to welcome tourists, athletes and foreign teams.
YUNNAN HONGTA SPORTS CENTRE
BRAZILIAN OLYMPIC COMMITTEE
In 2014, COB (Brazilian Olympic Committee) had no contact with TCs in China to take National Olympic Teams to pre-competition camp. Infinitum approached, received and coordinated communication and negotiation between the COB and the National High-Altitude Training Centre in the city of Kunming, Yunnan.
COB
KUNMING
HAIGENG PHYSICAL TRAINING BASE
Since 2012, Infinitum has been offering consultancy and advisory services for the internationalization of the main and largest National High-altitudeTraining Centre, in the city of Kunming, China.
Li-Ning
In 2010, Li-Ning, with investment from the Chinese government, the Sovereign Wealth Fund, Singapore and JP Morgan, was interested in getting to know the Brazilian Road Race market.
Infinitum gave full pre-travel support and in Brazil welcomed, accompanied and presented the main players in the market: Road Race organizers, factories, distribution channels and physical and virtual commerce.
In 2009, the CBCF, managed by members of the Chinese Ministry for Foreign Affairs and Beijing Cancer Hospital, in a joint venture with Infinitum, held running and walking events in Beijing and Shanghai. Infinitum organized the event and created the entire communication campaign. The communication strategies for health helped to raise funds for the Hospital and the Foundation.
CHINA BREAST
CANCER FOUNDATION
上海市浦东新区乳山路98号509-53室
Room 509-53, Rushan Road, No. 98, Pudong New District, Shanghai
Copyright© 2008-2022 by INFINITUM
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